The Digital Experience Manager is the strategic architect of ICM’s online donor and user journey, ensuring every interaction across the organization’s digital platforms is intuitive, inspiring, and seamlessly aligned with its mission. Serving at the intersection of psychology, design, and data, this role transforms casual visitors into committed partners through world‑class UX, thoughtful microcopy, and personalized, data‑driven pathways. The Digital Experience Manager oversees the full WordPress ecosystem—maintaining site stability, managing themes and plugins, and ensuring a beautiful, high-performing front‑end experience—while also leading on-page and technical SEO strategies that expand ICM’s global reach. With a continuous improvement mindset, this role conducts user testing, designs wireframes, optimizes donation flows and landing pages through A/B testing, and audits all digital touchpoints, from email templates to mobile experiences, to ensure a cohesive, compelling, and conversion‑focused digital presence.